Topical Map Service
Achieve Topical Authority And Dominate Your Niche
HOW IT WORKS:
1.) Tell us your niche
2.) Topical Map Generation:
Our team will manually uncover all the topics you need to write to be considered a “Topical Authority” from Google. Think of this as a replacement for the keyword research process.
3.) Receive The Topical Map
In less than 5-days in an easy-to-implement format.
What is topical
Topical Authority is the hottest topic to hit the SEO industry in 2020.
Numerous case studies have shown people getting fast and profound traffic results with little to zero link building.
The technique involves complete coverage of a topic on a website.
If you want to rank an article on “protein powder”, one article isn’t enough.
You need to cover everything related to protein: “what is protein”, “does protein make you fat”, “does bacon have protein”, …
A Topical Map is a complete list of articles that need to be written in a niche.
We use the following sources to scrape for all the possible topics related to your niche:
We then take the complete list of topics and cluster them together using industry-standard clustering software.
This groups together the topics that need to be written in the same article (“does protein make you fat” + “does protein have many calories”) and separates articles that shouldn’t be written together (“does bacon have protein” - “do teenagers need more protein”.)
The “Page theme” is the main topic of a suggested article and the “Supporting Keywords” are secondary keywords that should be added to the same article.
The clustering algorithm we use will batch various topics and keywords together by their search intent.
For example, if the same articles are consistently ranking for the keywords “digital marketing” and “online marketing”, then the algorithm will cluster them together and recommend you write the same article for them.
Please note: The clustering algorithm is good, but it sometimes makes mistakes (<1.8% of the time).
In the following example, the overall intent is pet bird toys. However, we still need to create individual pages for the following because their search intent is different:
Since “best toys for pet birds” is the same as "best pet bird toys”, we won’t need a new page for it.
This is the average Ahrefs keyword difficulty score. The higher it is, the harder it is to rank theoretically.
This is the sum Ahrefs volume of all supporting keywords.
Interlinking guidance is not something that is covered in a topical map delivery.
We’re working on topical authority. You should write about topics, even if they have no search volume - or if they seem too difficult to rank for. The goal is to complete a topical map to achieve topical authority.
These are extra topics that we found through both intuition and manual investigation, hence why our software didn’t extract data. Nonetheless, we found them important and included them in there for you.
How you implement it is essentially up to you, as we don’t know your prioritizations:
Do you need more info content right now?
Are you on a limited budget?
Are you going to sell the site soon?
All of these questions would affect the answer to your question.
Same as above.
Based on the theory, you’re not supposed to remove any. That said, sites with higher link authority can get away with smaller topical map coverage.
This depends on the keyword. Due to the number of keywords in the analysis, we might get a few keywords that slip through the cracks and should be excluded.
Example 1 - If we’re in the kitchen niche and we have the keyword “how to make a stove in minecraft”, we should exclude this
Example 2 - If we’re in the weight loss niche and we have keyword “What is Leptin”, we should include this as it has a relationship towards weight loss